Top-notch product design, strategy, and leadership

I’m a product designer and strategist with extensive experience building business-to-business and consumer-facing software. A real generalist – I blend sharp product thinking, customer focus, interface craft, writing, and a little front-end code. Ultimately, I think those things can all be design.

A picture of the author and subject, Gareth Price

Design leader

I've built and coached design teams to deliver great results through thick and thin, plus championed design vision at SLT/C-Suite level.

Systems expert

Led foundational systems design for a $14b SaaS business, plus extensive experience building highly themeable applications.

Sharp strategist

I love shaping a compelling proposition and get great satisfaction exploring customer insights, business outcomes, and engineering opportunities.

Message-focused

Crystal-clear UI copy, effective behavioural messaging, and well structured information architecture are central to my design process.

Technically astute

I speak fluent HTML/CSS and am comfortable working with complex React and CSS-in-JS codebases.

Effective collaborator

Design is a team sport — working with a bunch of switched on people across design, product, and engineering is my happy place.

Going deep into the details of developer tools

Stedi’s data mapping product is dense and interaction heavy – think code editor meets Excel. Working on it demanded 1000s of decisions — big and small — on things from overall structure and flow to the nuances of type-ahead search. A fun and nerdy challenge!

Xero’s high-dependency design system

In 2016 Xero was struggling to bring new features to market quickly or coherently for customers. I led the creation and implementation of a design system and front-end library that continues to be relied upon by dozens of designers and hundreds of engineers.

Teaching old software new tricks at Flux

Over 3 years, in both design and strategic leadership roles, I helped transform an energy retailing platform from a custom one-off build into a properly resellable product with a much greater addressable market.